Did you know every dental practice loses 10-20% of their client base each year due to naturally occurring attrition? People may move, pass away, change dental insurance to a plan that no longer covers your practice, etc. – whatever the reason, dentists need to be constantly generating new patients to make up for the ones they lose. But how?
If a dental practice lacks a strong referral base it can definitely be a challenge to achieve the top line growth needed to counteract naturally occurring attrition and still generate the revenues needed to stay on top of the latest technologies and presentation in the office. The most cost-effective and successful way to grow your business hands down is print dental marketing such as patient newsletters, postcards or patient brochures and education.
Why is Print so Effective?
Print advertising remains an effective and essential element of any strategic marketing mix due to its outstanding ability to deliver the right message at the right time to the right person in the right space!
How many times have you received something in the mail and set it aside to look at later? When you do this, you're committing to looking at the item when it is the right time, or you're going to give it to the main decision maker to look at, or if you get your mail from a post office box you 're waiting till you get home – the right time, the right person, the right space. With online advertising this is impossible – you see a banner ad, and if you don't have time, or aren't currently looking for a dentist, the impression is wasted.
The permanence of print means your piece of dental advertising will find its way to the countertop, desk, or passed on to the friend, where it will be seen many times over, equaling an innumerable amount of impressions for just one low price.
Dental advertising and marketing products can be tailored to help achieve the specific goals of any type of dental practice or specialty, including orthodontics, pediatric dentistry, periodontics, endodontics and more. With a good dental advertising company your marketing materials will properly represent your practice while informing patients about your practice, new products or services and more.
How do Your Patients get their Information?
Most dental patients only find out about dental health options or extra services if someone else they know has had it done – and that does not equal a lot of business for your practice. Getting education out to your patients is critical to maximizing current patient services as well as prospective patient revenue. By sending out information about new services to your current patient base, you have a much higher likelihood of actually having them come in and request extra add-on services. By sending out information about your practice to non-patients with postcards or referral cards you are getting your name into their home, so when they decide to find a dentist, you will be at the top of their minds.
Getting Started with Dental Marketing Materials
There are a wide number of options for dental marketing materials, including patient newsletters, postcards, patient education and dental brochures.
Patient newsletters serve as the friendly, yet professional, forum you need to communicate with your patients and foster a strong referral program. By differentiating your practice within your newsletter you can enhance the long-term success of your patient relationships and ultimately increase the income generated from your dental practice.
Customized dental postcards help draw potential patients to your practice by letting them know who you are, where you are located and how you can benefit them with special offers and services. Personalizing your postcards with the names of the decision maker of the household can increase response rates by up to 44%.
As mentioned above, patient education and dental brochures let clients know about new or extra services they may not be aware of. Letting patients know about teeth whitening services prior to the holidays or budget-friendly cosmetic dentistry options can significantly boost your revenue and guarantee many return visits.
Dental marketing mailings that possess a unique, customized, and timely look and feel can successfully grow your practice by increasing referrals and brand awareness, strengthening your relationships with current patients, and improving satisfaction and loyalty. Find a dental advertising company today and see what they can do for you!